Petrochem Middle East is the largest chemical distributor in the Middle East and the 6th largest in the world. Their identity has been the same in the 25 defining years that they've been around and parting with it was simply not an option!
The task was to fine-tune and update their existing identity. A graphic language was created for them by introducing some new elements to the brands existing visual assets. We were able to create a more vibrant palette with a contemporary and graphic memory structure that is extendable across a range of diverse collaterals!
The task was to fine-tune and update their existing identity. A graphic language was created for them by introducing some new elements to the brands existing visual assets. We were able to create a more vibrant palette with a contemporary and graphic memory structure that is extendable across a range of diverse collaterals!
